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Advanced Content and Social Tactics to Optimize SEO

Advanced Content and Social Tactics to Optimize SEO Quiz Answer. In this post you will get Quiz Answer & Assignment Of Advanced Content and Social Tactics to Optimize SEO

 

Advanced Content and Social Tactics to Optimize SEO

Offered By ”University of California”

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Week- 1

1.
Question 1
True or False:

According to this module, search engines like all these things:

A well-structured site
Page relevance for common search terms
Earned links from third-party sites
1 point

  • True
  • False

2.
Question 2
Suppose you are seeking to increase your site’s ranking with search engines. You want the links to and from your site to be seen as highly valuable to search engines. What kinds of links are considered most valuable? (Select all that apply.)

2 points

  • Links you bought without consideration for relevance or authority
  • Links from sites considered authoritative in your market space
  • Links that have topical relevance to your site and within your market space

3.
Question 3
What are some ways of thinking about links to your site? (Select all that apply.)

2 points

  • Valid citations in a research paper
  • A P.O.E.M.
  • Votes in a popular election
  • A spider crawling its web

4.
Question 4
Which of the following are not good content marketing strategies when you are seeking to build your reputation, visibility, and provide you with high-quality links? (Select all that apply.)

2 points

  • Publish
    high-quality content as guest posts on third-party sites.
  • Publish in as many third-party sites as possible, even if the themes are irrelevant to your site and your audience.
  • Seek to get your content published on sites that have high authority in your market space.
  • Artificially insert keyword phrases into your content as links to your
    site, even if the words can’t logically fit in the same sentence.

5.
Question 5
Building your audience is essential to online
success. Several of the following are ways to build your audience; which one is not?

1 point

  • Seek to engage your audience.
  • Selectively buy followers on social media to increase the apparent size of your audience.
  • Seek to connect with influencers in your market
    space and share content with them.
  • Share great content on social media to those who
    show an interest in your topic or share market space.
  • Seek to connect with those who actually care
    about your topic and content.
  • Creating content of such quality that it will be
    shared with OPA, other people’s audiences.

6.
Question 6
What is the best way to get links to your site?

1 point

  • Solicit other sites to link to yours.
  • Content marketing – when viewed as an ecosystem.
  • Optimize keyword searches for each page.

7.
Question 7
Content marketing should focus on building or gaining two things as the best way to obtain high-quality links and trigger other behavior patterns that online search engines use as ranking signals. What are those two things?

2 points

  • Contacts with media
  • A list of influencers in your market
  • Visibility
  • Reputation
  • A large email-marketing list

8.
Question 8
True or False: A “Holistic” view of the content marketing ecosystem conveys the idea that the whole is more than merely the sum of its parts, in theory, or practice.

1 point

  • True
  • False

9.
Question 9
According to this module, content marketing is
explained as being all of the things listed below, except one. Which item is not true about content marketing?

1 point

  • Content
    marketing helps you receive high-quality links that drive higher SEO rankings.
  • Content
    marketing is the safest and best approach to obtaining high-quality links.
  • Content
    marketing is key to building the reputation and visibility of your business
    online.
  • Content
    marketing is all about manipulation and bending the rules.

10.
Question 10
Which one of the following is not true about how
you should relate to your audience?

1 point

  • Raise visibility by going to where
    your audience goes.
  • Publish where your audience is
    not present since you never know who you might reach.
  • Don’t publish where your audience is
    not present.
  • It’s all about getting visibility with your target audiences.

 

 

Week- 2

Social Media Marketing

1.
Question 1
This module emphasized the importance of building relationships within your online community. Complete this statement with the best possible answer: “Basic social interaction and _______ that guides your behavior off-line should also guide your behavior online.”

1 point

Intuition

Courtesy

Determination

Agression

2.
Question 2
True or False: Simply sharing links in a social media post is not a good way to get links to your site or drive SEO.

1 point

True

False

3.
Question 3
Considerable attention was given to discovering
demographic information about various social-media platforms such as Facebook,
Twitter, Instagram, Pinterest, Snapchat, LinkedIn, Google+ and others. Why do you need such demographic information?
(Select all that apply.)

2 points

To get some sense of which social-media platforms make the most sense
for you

Discover where your audience goes online, so that you can go where your
audience goes

To get more links back to your site

To establish yourself as an expert in your market space

4.
Question 4
Which of the following strategies is the recommended way to choose the best platform for your business?

1 point

Use the
platform that everyone uses.

Read extensively and choose without trying any of the platforms.

Experiment
with multiple platforms before finalizing on a strategy.

5.
Question 5
Which of the following is not one of the recommended steps or actions you should take to get an early mover advantage when becoming an early adopter of new platforms?

1 point

Wait to see how the newly emerging platform performs for several months
before investing any time, energy, and focus.

Test the waters for the potential in new channels.

Recognize new channels as they’re developing.

If a new platform appears to be working, keep engaging there to build a following.

Try a new platform but if it is not working for you, dump it or de-emphasize it.

6.
Question 6
True or False:

The
following are all ways to help build an
audience on social-media platforms:

Be a genuine part of the community
Bring value to the community
Aspire and work to become one of the more important members of the community
Give many times before you ask others to give to or do for you
1 point

True

False

7.
Question 7
Suppose you are trying to put together a Top Ten
list of things you should do to engage your audience on social-media.
Below are a list of four things, but two of them do not belong on the Top Ten
list. Select the two items that do not belong on the list while trying to create
audience engagement.

2 points

Speak at conferences.

Treat
your online interactions like you’re part of a community, being sure to participate.

While interacting in a community where there are influencers and
ordinary members, focus your attention solely
on the influencers since they have the power to help you achieve your important
business goals and less influential people do not.

Try to completely divorce your online and offline activities.

8.
Question 8
True or False: A target audience generally consists of Media,
Bloggers, Influencers, Potential Customers, Customers, and other people in your
market space.

1 point

True

False

9.
Question 9
True or False: The
take-away lesson from the Hilton Suggests case study is this: Even when a social-media
effort seems like a great idea and may have an enthusiastic reception, it still
must meet the established business goals.

1 point

False

True

10.
Question 10
The case study showed that
Copyblogger consistently has very strong sharing of every piece of content they
put out there. This can be attributed to:

(Select all that apply.)

3 points

They consistently produce great content.

They have a strong social-media presence.

They are supported with strong social-media programs.

 

 

Week- 3

Influence Marketing

1.
Question 1
Which one of the following is not a way you can give influencers reasons to share your content or write about it?

1 point

Create truly excellent content.

Make it relevant.

Be trustworthy, because they will have to have a certain amount of trust in you.

Aggressively pursue a relationship with the influencer and relentlessly ask them to share your content with their audience.

2.
Question 2
Which
of the following is not one of the steps
in the process for building a good relationship with an
influencer?

1 point

See what non-professional interests they seem to like such as sports, wine, or cars.

Add more value than what you expect in return.

Try to discover their home address and send them a personal note or drop off a gift.

3.
Question 3
Which is not one of the good tactics to build relationships with influencers?

 

1 point

Ask influencers to interview you for their audience.

Engage them in dialog online or in person.

Re-share their content.

Get an introduction from someone they trust.

4.
Question 4
Which of the following is considered a “hack” to help you get started with collaboration as you seek to build relationships with influencers? (Select all that apply.)

3 points

The Opportunities Hack: where you watch for opportunities on social media and respond if you can

Pick Low-hanging Fruit Hack: where you make the most of opportunities that become available to you

The Round-up Hack: where you get brief contributions on a theme from several influencers.

5.
Question 5
Which of the following is not
one of the possible benefits of using Facebook in conjunction with your contact list as an advertising technique to gain extra visibility and targeted exposure for your high quality content?

1 point

You gain extra visibility.

Put your content in front of a look-alike
audience who are similar in
characteristic to everybody who is on your mailing list.

You gain the powerful ability to target ads directly
to your select email list of media and influencers.

Make sure that your content reaches every person on your contact email
list.

6.
Question 6
Which of the following statements are true about content marketing? (Select all that apply.)

3 points

Content
marketing can be likened to advertising even though you are not paying for it.

Multiple
impressions actually matter with content marketing, as they do in advertising.

When you
are trying to reach a potential linker, focus your attention on trying to get
reach that person by just one path. That way you don’t diffuse your energy.

Over
time, if you’re successful, a potential linker may learn about your content or
article from multiple sources.

7.
Question 7
While focusing on building relationships with
influencers, which of the following is seen as being the most important?

1 point

Focus
on establishing the right mindset before you start.

Focus on making sure the SEO for your site is excellent.

Focus on making sure you have lots of content to share, even if it is not of the highest quality.

Focus on having a large enough list of influencers’ correct email addresses.

8.
Question 8
True or False: In addition to many online ways to build relationships with influencers, it is highly recommended to attend conferences to meet with an influencer in person, 1-on-1, as shown at the pinnacle of this pyramid.

1 point

False

True

9.
Question 9
Which of the following completes this
statement: “This is what you get if you don’t add value __________.”

1 point

Value from others

Nothing!

A lukewarm response

10.
Question 10
Which one of the following is NOT a true statement when it comes to trying to build a relationship with an influencer.

1 point

You should study what they publish.

It really is all about what you want

You should learn what they value.

What matters is the value that you can offer to influencers.

 

 

Week- 4

Peer-graded Assignment: Content Marketing & Social Media Plan

Download

 

Creating World Class Content

1.
Question 1
True or False: Content marketing is about growing your reputation and visibility online and for that reason creating “good” content is not enough.

1 point

False

True

2.
Question 2
All except one of the following are factors associated with a higher correlation of shares and links. Which one on this list is not a factor noted as contributing to getting both shares and links?

1 point

Using highly visual content like infographics and videos

Delivering longer-form content with value and depth

Having an authoritative reputation

Having an audience that cares about your opinion

Presenting data-driven research studies

3.
Question 3
Why is content that gets many
social media shares, not likely to get many links?

1 point

People like to share things that cause an emotional reaction.

The social media post is not using the correct keywords to attract links.

People like to share things that have caused them to stop to think deeply.

4.
Question 4
Which two of the following are not characteristics of anchor content?

2 points

Dependent on the credibility of the author and
publisher

Makes up the foundation of a strong content
marketing campaign

More about emotion than authority

Effective promotion is not a factor if your content is strong enough

5.
Question 5
Which of the following are suggested ways to leverage YouTube to build your own video channel? (Select all that apply.)

3 points

Publish videos on YouTube.

Write a nice blog post about your YouTube video on your blog and
include a transcript.

Leverage YouTube as a search engine because it is a search engine;
therefore get traffic off YouTube itself.

6.
Question 6
When it comes to creating video as part of your anchor content, which list below is the most important to have?

1 point

The right kind of mindset, the right kind of attitude, and the right kind of partners

The right kind of attitude, the right kind of equipment, and the right kind of humor

The right kind of studio, the right kind of environment, and the right kind of content

7.
Question 7
True or False: There are many different types of content
opportunities, but the key to success in your content marketing efforts is
picking the right types of content that fit your business needs and goals best.

1 point

True

False

8.
Question 8
Which of the following is not one of the reasons a partnership between a small organization like Ten by Ten would appeal to a giant company like Intel?

1 point

A smaller company, like Ten by Ten, is going to be faster moving.

Intel is not interested in reaching the same audience.

Intel doesn’t have the budget set aside. While they have significant cash, all of that cash is allocated, so they might not have a budget to put into a project like this.

They don’t need approvals the same way that
Intel would if they were trying to do the same things themselves.

9.
Question 9
Which of the following
accurately describes what made 7th generation’s content marketing campaign successful?

1 point

They focused on creatively displaying and
highlighting their eco-friendly consumer packaged goods and products in videos on YouTube.

They made an interactive website where customers
could get answers to any question they might have about their eco-friendly products.

They focused on creating content about eco-friendliness, and positioned
themselves as a health and wellness company that just happens to produce
consumer packaged goods.

10.
Question 10

Which of the following may help you reach these target audiences listed at right? (Select all that apply.)

3 points

Social media promotion and engagement

Branded and editorial content

Offline content

 

 

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