Brand Identity and Strategy Quiz Answer. In this post you will get Quiz & Assignment Answer Of Brand Identity and Strategy Quiz
Brand Identity and Strategy Quiz
Offered By ”IE Business School”
Peer-graded Assignment: A1.2: Segmentation on your most loved brand.
Peer-graded Assignment: A2.2: Positioning on your most loved brand.
Peer-graded Assignment: A3.2 Create a brand house of a brand you love.
Peer-graded Assignment: A4.2 Identity cues on your most loved brand
1. Brand Identity and Strategy
Which are the four pillars to build a brand?
a) Product, price, promotion, place.
b) Differentiation, relevance, steem, and knowledge.
c) Identity, differentiation, strategy, value.
What is a positioning statement?
a) A statement that summarizes the brand positioning decided by the organization.
b) The claim used for advertising.
c) The basic strategic goal of the organization.
What is a brand house?
a) A compilation of the different elements of the brands architecture.
b) A blueprint for everything will be communicated about a brand.
c) The backbone of the storytelling of a brand.
How to build a brand personality?
a) Defining its buyer personas.
b) Defining the emotional triggers that people can connect with.
c) Defining its visual identity.
What are the main characteristics of a logo?
a) Visible, different, reproducible.
b) Different, clear, strong.
c) Simple, memorable, timeless.