Channel Management and Retailing Quiz Answer. In this post you will get Quiz Answer Of Channel Management and Retailing
Channel Management and Retailing Quiz
Offered By ”IE Business School”
Module 1: Graded Assessment
Which channel function does not help to fulfill the completed transactions?
- Physical Distribution
Which of the following sentences defines a ¨Push Strategy¨?
- None of them.
- Manufacturer uses several forms of communication to persuade consumers to demand the product.
- Manufacturer induces intermediaries to carry, promote and sell the product.
- Both definitions.
Which one of the following is not one of the main steps when designing a distribution model?
- Establish channel objectives.
- Identify channel alternatives.
- Analyze the environment.
- Evaluate the alternatives.
Which of the following is not a key factor in channel management.
- Train and motivate
Which of the following is not a critical question to ask about
- What are our growth priorities?
- How will we enable change?
- Should we follow the strategy of the best performers in the market?
- How will we deliver on our value proposition?
Which of the following is not a main marketing logistics function?
- Logistic Information Management
- Inventory Management
- Financing the merchandise
What definition best reflects what a merchant wholesaler does?
- Brings buyers and sellers together and assists in negotiation.
- Takes no title of goods and provides full services.
- Takes no title of goods and performs only a few functions.
- Takes title of goods.
Module 2 Graded Assesment
Which of the following aspects influences a channel being shorter?
Complexity of purchase process.
High population density
Which of the following is NOT one of the three
rules for building a modern retail organization that will support an
Have bold ambitions.
Plan medium and long-term.
Be a silo bluster.
Go beyond structure.
Which one of the following segmentation
criteria can you establish to minimize conflict?
Which is one correct definition when describing Trade Marketing?
Increment the offer from the manufacturer.
Share costs among players.
It is a strategic alliance.
What of the following are trade marketing objectives?
Improve Point of Sales (POS) turnover.
What is one of the main Category Manager (CM) functions?
Develop strategic plans for a certain product line.
Manage the relationship with retailers.
Serve as an “advocate” of the client inside the
Which of the following is NOT a way retailers can improve their promotion performance
and increase their margins on promotions?
Craft promotion strategies to guide category-level decisions.
Deploy Big-data analytics to produce actionable recommendations.
Design a promotion process within the department in charge.
Build up orgnaizational capabilities to execute promotions.
What type of channel conflict did Goodyear face when several channels started to sell to the same target market?
The person in charge of a large client is the:
Neither of these.
Key Account Manager
Module 3 Graded Assessment
What main activity do retailers NOT provide?
Which of the following is NOT considered an important development that is taking place in retail?
Evolving role of the Internet
Age of information
Technology in Retailing
Which of the following descriptions of the breadth and depth of an assortment is correct?
None of them
Both of them.
Breadth is the
number of different items offered in a merchandise category.
Depth is the
number of merchandise categories a retailer offers.
What aspects from the consumer experience DOES NOT have a strong impact on brand advocacy?
Which of the following sentences regarding
Sustainable Competitive Advantages (SCA) is right?
A SCA is replicating and improving a competitor’s advantage, maintaining it over a long
period of time.
For some brands such as ZARA, Distribution and information Systems are one SCA.
To build a Sustainable Competitive Advantage, retailers usually rely on their single, most competitive approach.
In which order should the so called “S.T.O.R.E.” five-step approach, to the reassessment of the role of the
physical store, be implemented?
Redesign In-store experience; Maximize the Portfolio; Redefine the Role of the Store;
Adjust Categories and Implement across channels.
Redefine the Role of the Store; Redesign In-store experience; Maximize the Portfolio; Adjust Categories and Implement across channels.
Redefine the Role of the Store; Adjust Categories; Maximize the Portfolio; Redesign In-store experience and Implement across channels.
Redesign In-store experience; Maximize the Portfolio; Adjust Categories; Redefine the Role of the Store; and Implement across channels.
Which is NOT a benefit of Omni-Channel
Retailing, especially for the traditional store-based and catalogue retailers
when using electronic channels.
Building a Strategic Advantage
Becoming a leader
Overcoming the limitations of existing formats
Module 4 / Final Assessment
Which of the following is NOT a critical question companies need to address to achieve customer-management excellence in emerging
What are our growth priorities?
How we will maintain our strategy?
What is our distinctive value proposition?
How we will deliver our value proposition?
Which of the following sentences does NOT define Efficient
Customer Response (ECR)?
Increase final customer satisfaction.
Joint initiatives between producers and retailers.
Reduce activities that do not add value in the supply chain.
Which of the following can retailers NOT be classified by?
Variety and Assortment
Which of the following are the main components of a Retail Strategy?
None of them.
Target Market and Sustainable Competitive Advantage.
Target Market and Format/Marketing Mix.
Target Market and Format/Marketing Mix and Sustainable Competitive Advantage.
Which is NOT one of the main growth strategies?
Retail Format Development
Which one is NOT a main characteristics of retailers to exploit international growth opportunities?
talk about entry strategies, which of the following Entry Strategies requires
the highest level of investment for the retailer?
Joint Venture (JV)
Which of the following Golden Rules for a successful Franchise is the most critical?
Select the right Partner
Select the right Market
Select the right Product
Select the right Team
Which of the following definitions is right?
Both of them
B&C are existing companies that have added an online site for information or e-commerce.
C&C is when a company takes orders on the website but have retailers deliver and collect payment.
Which of the following is NOT a mobile shopping myth?
The App is the answer.
It will substitute the rest of retailer’s devices.
Which of the following is NOT a reason DATA is becoming a competitive advantage in Future Retailing?
Importance of Analytics
The need to have a lot of Information
If you are a brand that has already covered the domestic retail market and you are already active in international expansion, what other two growth strategies could you use?
Retail Format Development and Market Penetration
Diversification and Market Expansion
Retail Format Development and Diversification