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Channel Management and Retailing Quiz

Channel Management and Retailing Quiz Answer. In this post you will get Quiz Answer Of Channel Management and Retailing

Channel Management and Retailing Quiz

Offered By ”IE Business School”

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Week- 1

Module 1: Graded Assessment

1.
Question 1
Which channel function does not help to fulfill the completed transactions?

1 point

  • Risk-taking
  • Financing
  • Physical Distribution
  • Information

2.
Question 2
Which of the following sentences defines a ¨Push Strategy¨?

1 point

  • None of them.
  • Manufacturer uses several forms of communication to persuade consumers to demand the product.
  • Manufacturer induces intermediaries to carry, promote and sell the product.
  • Both definitions.

3.
Question 3
Which one of the following is not one of the main steps when designing a distribution model?

1 point

  • Establish channel objectives.
  • Identify channel alternatives.
  • Analyze the environment.
  • Evaluate the alternatives.

4.
Question 4
Which of the following is not a key factor in channel management.

1 point

  • Update
  • Evaluate
  • Select
  • Train and motivate

5.
Question 5

Which of the following is not a critical question to ask about
market-by-market growth?

1 point

  • What are our growth priorities?
  • How will we enable change?
  • Should we follow the strategy of the best performers in the market?
  • How will we deliver on our value proposition?

6.
Question 6
Which of the following is not a main marketing logistics function?

1 point

  • Logistic Information Management
  • Inventory Management
  • Transportation
  • Financing the merchandise

7.
Question 7

What definition best reflects what a merchant wholesaler does?

1 point

  • Brings buyers and sellers together and assists in negotiation.
  • Takes no title of goods and provides full services.
  • Takes no title of goods and performs only a few functions.
  • Takes title of goods.

 

 

Week- 2

Module 2 Graded Assesment

1.
Question 1
Which of the following aspects influences a channel being shorter?

1 point

Complexity of purchase process.

Simple products

High population density

2.
Question 2

Which of the following is NOT one of the three
rules for building a modern retail organization that will support an
Omni-channel strategy?

1 point

Have bold ambitions.

Plan medium and long-term.

Be a silo bluster.

Go beyond structure.

3.
Question 3
Which one of the following segmentation
criteria can you establish to minimize conflict?

1 point

Industry

Legal procedure

HR qualification

4.
Question 4
Which is one correct definition when describing Trade Marketing?

1 point

Increment the offer from the manufacturer.

Share costs among players.

It is a strategic alliance.

5.
Question 5
What of the following are trade marketing objectives?

1 point

Enhance logistics.

Improve Point of Sales (POS) turnover.

Pricing policy.

6.
Question 6
What is one of the main Category Manager (CM) functions?

1 point

Develop strategic plans for a certain product line.

Manage the relationship with retailers.

Serve as an “advocate” of the client inside the
manufacturer.

7.
Question 7

Which of the following is NOT a way retailers can improve their promotion performance
and increase their margins on promotions?

1 point

Craft promotion strategies to guide category-level decisions.

Deploy Big-data analytics to produce actionable recommendations.

Design a promotion process within the department in charge.

Build up orgnaizational capabilities to execute promotions.

8.
Question 8
What type of channel conflict did Goodyear face when several channels started to sell to the same target market?

1 point

Horizontal

Vertical

Multichannel

9.
Question 9
The person in charge of a large client is the:

1 point

Category Manager

Both

Neither of these.

Key Account Manager

 

 

Week- 3

Module 3 Graded Assessment

1.
Question 1
What main activity do retailers NOT provide?

1 point

Holding inventory.

Providing assortment.

Keeping bulk.

Offering services.

2.
Question 2
Which of the following is NOT considered an important development that is taking place in retail?

1 point

Evolving role of the Internet

Age of information

Globalization

Technology in Retailing

3.
Question 3
Which of the following descriptions of the breadth and depth of an assortment is correct?

1 point

None of them

Both of them.

Breadth is the
number of different items offered in a merchandise category.

Depth is the
number of merchandise categories a retailer offers.

4.
Question 4
What aspects from the consumer experience DOES NOT have a strong impact on brand advocacy?

1 point

Product satisfaction

Customer service

Price

Emotional connection

5.
Question 5

Which of the following sentences regarding
Sustainable Competitive Advantages (SCA) is right?

1 point

A SCA is replicating and improving a competitor’s advantage, maintaining it over a long
period of time.

For some brands such as ZARA, Distribution and information Systems are one SCA.

To build a Sustainable Competitive Advantage, retailers usually rely on their single, most competitive approach.

6.
Question 6
In which order should the so called “S.T.O.R.E.” five-step approach, to the reassessment of the role of the
physical store, be implemented?

1 point

Redesign In-store experience; Maximize the Portfolio; Redefine the Role of the Store;
Adjust Categories and Implement across channels.

Redefine the Role of the Store; Redesign In-store experience; Maximize the Portfolio; Adjust Categories and Implement across channels.

Redefine the Role of the Store; Adjust Categories; Maximize the Portfolio; Redesign In-store experience and Implement across channels.

Redesign In-store experience; Maximize the Portfolio; Adjust Categories; Redefine the Role of the Store; and Implement across channels.

7.
Question 7
Which is NOT a benefit of Omni-Channel
Retailing, especially for the traditional store-based and catalogue retailers
when using electronic channels.

1 point

Expanding markets

Building a Strategic Advantage

Becoming a leader

Overcoming the limitations of existing formats

 

 

Week- 2

Module 4 / Final Assessment

1.
Question 1
Which of the following is NOT a critical question companies need to address to achieve customer-management excellence in emerging
markets?

1 point

What are our growth priorities?

How we will maintain our strategy?

What is our distinctive value proposition?

How we will deliver our value proposition?

2.
Question 2

Which of the following sentences does NOT define Efficient
Customer Response (ECR)?

1 point

Work independently.

Increase final customer satisfaction.

Joint initiatives between producers and retailers.

Reduce activities that do not add value in the supply chain.

3.
Question 3

Which of the following can retailers NOT be classified by?

1 point

Ownership

Variety and Assortment

Communication

Price

4.
Question 4
Which of the following are the main components of a Retail Strategy?

1 point

None of them.

Target Market and Sustainable Competitive Advantage.

Target Market and Format/Marketing Mix.

Target Market and Format/Marketing Mix and Sustainable Competitive Advantage.

5.
Question 5
Which is NOT one of the main growth strategies?

1 point

Market Penetration

Retail Format Development

Diversification

Franchising

6.
Question 6
Which one is NOT a main characteristics of retailers to exploit international growth opportunities?

1 point

Financial Resources

Adaptability

Communication Campaign

Global culture

7.
Question 7

 

If we
talk about entry strategies, which of the following Entry Strategies requires
the highest level of investment for the retailer?

1 point

Franchising

Joint Venture (JV)

Direct Investment

Strategic Alliance

8.
Question 8

Which of the following Golden Rules for a successful Franchise is the most critical?

1 point

Select the right Partner

Select the right Market

Select the right Product

Select the right Team

9.
Question 9
Which of the following definitions is right?

1 point

Both of them

B&C are existing companies that have added an online site for information or e-commerce.

C&C is when a company takes orders on the website but have retailers deliver and collect payment.

 

10.
Question 10

Which of the following is NOT a mobile shopping myth?

1 point

Cool features.

The App is the answer.

Driving self-service.

It will substitute the rest of retailer’s devices.

11.
Question 11
Which of the following is NOT a reason DATA is becoming a competitive advantage in Future Retailing?

1 point

Importance of Analytics

Big Data

The need to have a lot of Information

Loyalty Programs

12.
Question 12
If you are a brand that has already covered the domestic retail market and you are already active in international expansion, what other two growth strategies could you use?

1 point

Retail Format Development and Market Penetration

Diversification and Market Expansion

Retail Format Development and Diversification

 

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