Digital Business Models Quiz Answer. In this post you will get Quiz Answer & Assignment Of Digital Business Models Quiz
Digital Business Models Quiz
Offered By ”Lund University”
Week- 1
Digital Business Models – Module 1
1.
Question 1
What was the most significant change that Google and Apple brought to the mobile phone market in 2007?
1 point
- Improved the hardware features of the mobile phone
- Improved software performance
- The touchscreen user interface
- Introduced the desktop computing business model with third-party apps into the mobile industry.
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2.
Question 2
Traditional management tools like Porter’s Five Forces have a proven track-record in modeling competitive pressures. Why was it difficult to use Porter’s Five Forces model to predict the downfall of Nokia?
1 point
- It did not address Apple’s initial strong negotiation power over the mobile phone operators.
- It did not apply to the mobile or software industry.
- It did not address the changing preferences of mobile phone customers.
- It did not address the changing basis of competition: from a focus on phones with lots of hardware features, to smartphones as platforms for millions of software apps.
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3.
Question 3
The concept of the Business Model Canvas was first conceived by …
1 point
- Michael Porter
- Alex Osterwalder
- Clayton Christensen
- Andreas Constantinou
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4.
Question 4
Examples of possible strategies to defend value is superior ability in …
1 point
- Branding
- Marketing
- Distribution
- All of the above
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5.
Question 5
Software developers play a pivotal role in digital business models because of …
1 point
- Their ability to add value by extending a product beyond its traditional use
- Their ability to deliver value by distributing services through their apps
- Their role in defending value for the Apple and Google ecosystems
- All of the above
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6.
Question 6
An important year that formed a milestone in the mobile industry and the in the rise of digital business models is …
1 point
- 2016
- 2007
- 2010
- 1995
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7.
Question 7
Understanding Digital Business Models is necessary in order to …
1 point
- Run a successful digital start-up
- Describe and explain the rise of internet companies
- Attract software developers to work for a company
- Generate a promising business idea
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8.
Question 8
How did Apple generate massive demand for its devices in the years following its launch?
1 point
- Through premium materials and design
- Through the millions of 3rd party apps available
- Through a large profit margin
- Through higher prestige associated with its devices
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9.
Question 9
Example of company/companies disrupting the telecommunication services providers (also known as network operators or carriers) are …
1 point
- Xiaomi
- Android
- MeChat
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10.
Question 10
By 2007, the Finnish company Nokia had an unrivalled global market share of …
1 point
- 10%
- 80%
- 20%
- 40%
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11.
Question 11
How does Twitter capture value with the help of software developers?
1 point
- App developers are independent contractors to Twitter
- Twitter captures the user profile for users logging onto apps built by developers with the Twitter Sign In API.
- Only by having a Twitter account can developers use Twitter’s SDK and get support for adding social features their own apps
- Developers are paid for ads displayed within their app
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12.
Question 12
Digital business models are characterized by …
1 point
- The creation of software applications to extend a company’s brand
- Novel ways to generate demand from new users, new products, new partners and new markets
- Increased importance of each value step – creating value is the least important part, and defending value is the most important part
- Novel ways to create, deliver, capture and defend value
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13.
Question 13
How does FedEx use developers to deliver value?
1 point
- Developers need to sign up with a FedEx account before using shipping services within their app
- Developers are independent contractors to FedEx
- FedEx pays developers for use of its shipping services
- Developers integrate the FedEx services through to their corporate website or app
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14.
Question 14
As an advertising company, how does Google make money?
1 point
- By helping people search for anything
- By showing ads while people search
- By connecting advertisers with potential buyers, and exposing potential buyers to promotions
- Google is a search company, not an advertising company
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15.
Question 15
How does Walgreens use developers to generate demand for its business?
1 point
- Developers help Walgreens design software applications
- Walgreens is known to employ highly skilled developers
- Walgreens allows software developers to offer a “print-at-Walgreens” function to their photo applications
- Walgreens allows software developers to build their own online pharmacy websites
Peer-graded Assignment: The Digital Business Model
Week- 2
Digital Business Models – Module 2
1.
Question 1
How was Apple able to grow and defend the sales of iOS devices?
1 point
The unique combination of a browser, music player and phone in a single device for the first time
The visionary leadership of Steve Jobs
Apple’s ability to deliver a superior User Experience to its users
The combination of network effects between users, developers, network operators and accessory makers
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2.
Question 2
How much a company earns is calculated by multiplying units sold (volume) with price. Companies usually compete either on higher price or on higher volume of units sold. The most popular smartphone operating system in terms of units sold is …
1 point
iOS
Microsoft
Xiaomi
Android
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3.
Question 3
Google’s core business is …
1 point
Search
Advertising
Maps and navigation
All of the above
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4.
Question 4
Facebook is an advertising company. Apple’s iOS and Google’s Android capture value from Facebook because …
1 point
Facebook is a killer app that drives demand for iOS and Android
Facebook shares advertising revenue with Google and Apple
They get valuable data on Facebook users
The strong brand value of Facebook
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5.
Question 5
The business model framework of creating, delivering, capturing and defending value can only be used when analyzing ..
1 point
Purely digital businesses
Purely traditional businesses
Either digital businesses or traditional businesses, but not both
None of the above
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6.
Question 6
Amazon is a well-established online retailer. Amazon works with mobile affiliates to..
1 point
Allow affiliates to resell Amazon goods from within their apps
Offer distribution and delivery on behalf of the affiliate. It would be too costly for an affiliate to run their own fleet of delivery vehicles
Amazon acts as a superior buyer of goods on behalf of the affiliate
All of the above
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7.
Question 7
Amazon defends value through
1 point
Its network of developers that are web and mobile app affiliates
Its network of developers producing apps for Kindle and “skills” for Echo
Its AWS business that acts as a negative IT cost to the Amazon business
All of the above
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8.
Question 8
Xiaomi defends its extended device business through “experience roaming”. What is meant by “experience roaming” in this context?
1 point
Using a smartphone across national borders
Services interoperability across devices, so that services roam seamlessly from device to device
That the omni-channel experience is controlled by Xiaomi
All of the above
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9.
Question 9
For Xiaomi, smartphones are …
1 point
Its core business
The means to acquire a user base for selling own products under its Mi brand
A profit center
None of the above
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10.
Question 10
Cars depend on gasoline fuel to work; so gas is a complement to cars. This means that …
1 point
When the complement is commoditised, the demand for the product is decreased
When you reduce the price of gas, more people will buy cars
When you reduce the price of gas, fewer people will buy cars
None of the above
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11.
Question 11
For the sake of comparing messaging platforms, one way of expressing the value of a user is ARPU – Average Revenue Per User. What is the reported amount of ARPU generated through WeChat?
1 point
Above $10
Between $1 and $5
Between $5 and $10
Less than $1
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12.
Question 12
WeChat delivers value through their ecosystem of …
1 point
More than 50 million apps
More than 1 million apps
More than 5 million apps
More than 10 million apps
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13.
Question 13
A central concept in asymmetric business is the economics of complements. Economics of complements says that …
1 point
When you reduce the value of the complement, the demand for the product increases
When you reduce the value of the product, the value of the complement increases
The value of the complement is inter-dependent on the value of the product
All of the above
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14.
Question 14
A functioning Asymmetric Business Model needs to fulfill the following condition …
1 point
A company has identified a complement in a different industry
A company commoditizes that complement
The complement is bundled with the core product of the company
All of the above
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15.
Question 15
The telecoms industry was commoditized as …
1 point
Apple commoditized the mobile software industry, to capture profits in the hardware industry
Google commoditized the mobile software industry, to capture profits in the hardware industry
Amazon commoditized the mobile software industry, to capture profits in the e-commerce industry
None of the above
Week- 3
Digital Business Models – Module 3
1.
Question 1
Name a popular mobile operating system for mobile devices that came before Android
1 point
Symbian
S30
Maimo
BREE
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2.
Question 2
“Software is eating the world” has become a seminal term in the tech industry today. What does this expression mean?
1 point
Software is becoming important in the games and news industries, specifically
Software is becoming essential to compete in industry after industry
Developers are very important in the new technology landscape
Value and profits are migrating from hardware to software
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3.
Question 3
The term “software developer” is used abundantly these days. In practice, a software developer is someone who is …
1 point
A software innovator
Involved in the design, development and testing of software code.
A software engineer
All of the above
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4.
Question 4
In the space of the last 10 years, Android and iOS have dominated over 20+ now-dead mobile software platforms. What characterizes the domination of iOS and Android is that they were the first mobile platforms to …
1 point
Include an app store
Be designed with developers in mind
Be offered at no cost to handset makers
Include games
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5.
Question 5
Name a company with a developer-driven business model that won over an incumbent with a conventional business model …
1 point
Nespresso won over Starbucks
Microsoft won over Nokia
Apple won over Google
Microsoft won over IBM
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6.
Question 6
The largest share of professional developers is found within the following domain of development …
1 point
Mobile apps
Machine learning and AR/VR
Cloud and backend services
Desktop apps
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7.
Question 7
The up and coming technologies for software developers are …
1 point
Mobile apps
Desktop apps
Machine learning and AR/VR
Cloud and backend services
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8.
Question 8
To understand developers we need to consider what motivates them, and what goals are they driven by. Most developers are primarily driven by the goal of …
1 point
Money
Self-achievement
Fun and learning
None of the above; their goals vary
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9.
Question 9
Software developers are important within an organisation because …
1 point
Software is becoming easier and easier to write
Developers are hard to find
They are increasingly influential in business technology decisions
Developers hold the budget for all technology decisions
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10.
Question 10
Today, iOS and Android accounts for approximately the following share of smartphone sales …
1 point
90%
99%
65%
75%
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11.
Question 11
Apple and Google were the first to launch mobile operating systems whose primary customers are …
1 point
Software developers
Network operators
Handset makers
Digital consumers
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12.
Question 12
How many active software developers were there in 2017 approximately?
1 point
35 million
55 million
5 million
15 million
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13.
Question 13
Software developers work in a diversity of industries; from games to healthcare to agriculture. They build software for a diverse range of computing devices; mobile apps, websites, desktop apps, cloud services and software for connected devices. How can we segment developers to better understand how they make software decisions?
1 point
Segment by demographics
Segment by outcomes and goals
Segment by skills and technology preferences
None of the above
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14.
Question 14
The most popular programming language today is …
1 point
Java
Objective C
JavaScript
Python
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15.
Question 15
How many software platforms tried to be the Android before Android?
1 point
None, Android was first to market
Less than 5
5 to 20 platforms
More than 20
Week- 4
Digital Business Models – Module 4
1.
Question 1
Developers are described as permission-less software innovators. What does the course mean when describing developers as permission-less?
1 point
Historically developers needed their supervisor’s permission to experiment with innovation. Today they don’t need to ask for their supervisors’ approval.
The current development landscape is a bit like the ‘wild west’. No rules or structures exist. Anyone with coding skills can make difference.
Permissionless is described as a strategic challenge for companies like Apple, Google and Amazon.
Developers can innovate without permission – they can just download an SDK, read the documentation and start building code on top of that platform.
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2.
Question 2
What does the acronym SDK stand for in the software industry?
1 point
Self-Development Kit
Software Development Kit
Software Developer’s Kit
System Development Kit
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3.
Question 3
Extending a product is a central characteristic of how developers add value. Which of the following statements holds true about the role of developers as product extenders?
1 point
Developers extend the iPhone by building apps for every imaginable user need and niche.
Apple rewards developers based on a level status – bronze, silver and gold. The more value the developer adds to Apple, the higher the return to the developer.
In the case of the Apple, top achieving developers are invited to develop unique apps for each new iPhone.
Developers can connect their apps to popular iPhone accessories such as headphones, wristbands or drones.
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4.
Question 4
What reason is there for Facebook to offer developers a Login functionality for their apps?
1 point
Developers lack the skills to develop a secure login functionality.
Developers that are active on Facebook are contractually obliged to use the Facebook login in their apps.
For developers, allowing users to login with their Facebook credentials reduces the cost of the app.
Developers help Facebook to harvest user data and improve the company’s ad targeting.
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5.
Question 5
The notion of the “app gap” describes …
1 point
It’s a User Experience (UX) concept referring to the interaction challenge in providing quick access to a vast number of apps installed on the same device.
The challenge in sharing access to an app when using a smartphone and tablet in parallel.
The vast divide in the number and the quality of apps available for iOS and Android versus the latecomer platforms of Microsoft and Mozilla.
That there is a cluster of app developers that have shown superior ability in producing commercially successful apps over a long period of time.
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6.
Question 6
Developers are tomorrow’s innovators. For example, they add value to Apple’s business model by …
1 point
Building iOS apps that Apple would never approve.
Building iOS apps that Apple would never risk building.
Building Android apps that Apple would never risk building.
All of the above.
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7.
Question 7
Walgreens, the largest drug retailing chain in the United States, works with developers to boost sales of its digital print services. What do developers get by working with the Walgreens Photo Prints API?
1 point
Developers get discounts for every Walgreens order placed through their app.
Developers can have their photos printed for free at Walgreens.
Developers earn a commission with every photo order that’s placed through their app.
Developers recommend their customers to go to Walgreens to have their photos printed.
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8.
Question 8
Uber – the transportation services company – is one of the strongest internet brands and also acknowledged as the biggest disruptor of traditional taxi services. Developers can extend the Uber product by …
1 point
Building a “request-a-ride” button within their app.
Showing advertising within the Uber app.
Building hotel or retail apps that accompany the Uber app.
None of the above
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9.
Question 9
The course discusses the Flappy Birds app as a prime example of …
1 point
An app that failed in multiple releases, but was finally a global success.
An app creator with excellent skills in understanding what the Apple users needed in terms of gaming entertainment.
A free app that Apple would never have thought of building.
An app that successfully targeted a niche group of users with a special interest in bird-watching.
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10.
Question 10
The company Twilio has built a multi-million business based on APIs. What does the company offer?
1 point
Twilio is a smart platform that connects its customers with physical storage space to fulfill their need of storing things.
Twilio is an up and coming automated Human Resources service. Traditional firms are increasingly cutting down on human-based screening of candidates for jobs. Twilio offers an automated screening mechanism for a comparatively low price.
Twilio offers basic telecom services like calling and texting for a small fee to developers.
Twilio is the world’s leading dating service. Twilio’s advanced software matches couples successfully.
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11.
Question 11
Automatic.com is using developers to extend its product. What does Automatic.com help developers connect to?
1 point
Modern cars
Home appliances
Surveillance cameras
Retail points of sale
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12.
Question 12
Amazon launched its affiliate program for web developers in …
1 point
1986
2016
1996
2006
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13.
Question 13
Developers are important in the following part(s) of the business model …
1 point
Value defense
Value delivery
Value capture
Value creation
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14.
Question 14
A leading indicator to assess how prepared a company is for the (digital) future according to the course is if the company …
1 point
Has built at least one app
Has a developer offering
Has a large share of employees with advanced IT-degrees
Employs a Chief Digital Officer
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15.
Question 15
Twilio is a fast growing communication-as-a-service company. Twilio uses developers to …
1 point
Recommend Twilio services to their users
Make money from selling voice and SMS
Advertise developer apps through the Twilio network
Save money by running voice and text communications over the internet
