Ethical Social Media Quiz Answer. In this post you will get Quiz & Assignment Answer Of Ethical Social Media
Ethical Social Media Quiz
Offered By ”The University of Sydney”
Week- 1
Social media concepts
1.
Question 1
What are the key activities that social media enables us to undertake?
1 point
- Producing and consuming information
- Communication without regard for space or time
- Finding and creating communities across geographical boundaries
- Easier collaboration and cooperative work
- All of the above
2.
Question 2
Which of the following are examples of Web 2.0?
Choose all that apply
1 point
- User created content
- Announcements
- Remixes
- Blogs
- Personal webpages
3.
Question 3
In the absence of embodied features such as vocal tone or body language, what elements of our online communication can the audience use to interpret our online identity?
Choose all that apply
1 point
- Emoticons
- Reposts or retweets
- Punctuation
- Words used
- Graphs shared
- Information provided
- Photos
- Shared links to other sites
- The content of posts
- Sentence length
4.
Question 4
Which of the following best demonstrates networked individualism?
1 point
- being a member of a number of online groups that match your interests
- running your own blog and answering user comments
- sharing photos on Instagram with family and friends
- developing influence in an online support group
5.
Question 5
Kate Crawford recommended that to increase our potential to be heard on social media, we should align our identities with one of three categories of listeners. Which are the three categories she describes?
1 point
- Individuals, Politicians and Institutions
- Individuals, Politicians and Corporations
- Individuals, Politicians and Economists
6.
Question 6
Choose the statement that completes the sentence correctly.
Social media producers should …
2 points
- make their communications general to appeal to the broadest range of users.
- target their communications to a particular category of user.
7.
Question 7
Which of the following aspects of social media has been criticised by Gladwell and Morozov for NOT improving our connection to the public sphere?
1 point
- Enabling online activism
- Providing users with a collective voice
- Bringing key issues to the fore for the public
- Mobilising users around key issues
8.
Question 8
How
is social media helping us connect with the public sphere?
1 point
- By enabling us to become aware of public issues and engage in civil discussion around these issues
- By enabling us to
construct our public identities across social media - By suggesting that politicians can
directly connect with citizens through social media - By helping the public service
become central to a communication world
Week- 2
Peer-graded Assignment: Develop your professional Twitter profile
twitter.com
Who are the users of social media?
1.
Question 1
What are the main features that distinguish social media communities from networks?
Choose as many as apply
1 point
Commonality
Reciprocity
User agency
Collective action
Identity
2.
Question 2
From the following list, choose the platforms that enable social networks rather than online communities.
1 point
AngelList https://angel.co
Facebook https://www.facebook.com
Thorn Tree https://www.lonelyplanet.com/thorntree
LinkedIn https://linkedIn.com
Meetup http://www.meetup.com
3.
Question 3
Which of the following are examples of produsage?
Choose as many as apply
1 point
Creating a meme
Remixing a music track
Writing a blog post
Pirating a movie
Liking a Facebook post
4.
Question 4
According to McKenzie et al, user created content (UCC) can be categorised into three types. These are:
1 point
Creative content, Small-scale tools, Collaborative content
Artistic, Scientific, Commercial
Individual, Community, Global
Private, Networked, Public
5.
Question 5
Many social media platforms are being created in response to a market. Hunsinger states that this is problematic because:
1 point
Governments are shifting laws to focus on market-driven practices
We may not know that corporations have consent to perform certain activities on our behalf
Social media users are unaware of the infrastructures that enable social media to operate and how these can be manipulated to suit some
All of the above
6.
Question 6
Why
is it within the best interest for cultural institutions to engage in
co-creative cultural production with its audience?
1 point
To
remain relevant to their audience
To
source content from their audience
To
communicate directly with their patrons
To
integrate their feedback into performances and productions
All of the above
7.
Question 7
How
might a community manager address a troll?
1 point
By not ‘feeding them’
By understanding the
legal framework under which the online space operates
By consulting the community’s
terms of service for participation in the space
By contacting the webmaster
All of the above
8.
Question 8
Why
is user created content (UCC) so popular nowadays?
1 point
Everyone wants to be an online celebrity
Production tools are cheap and the technology to produce and publish is easy to use
Everyone can make money from UCC on YouTube
People are interested in producing content that reflects their best selves online
Week- 3
Participatory Culture and Media Organisations
1.
Question 1
Cultural production can be defined as:
1 point
The process of producing and consuming culture
The creation of artefacts by cultural institutions that reflect contemporary society
The process of producing artefacts that represent our society for a particular timeframe
2.
Question 2
Typically, all well-designed social media campaigns have which features?
Choose as many as apply
1 point
- A subtle understanding of the social environment they serve
- They bring people closer to the conversation
- They facilitate conversation rather than being a dominating ‘voice’
- They provide tools that make it easy for users to participate
3.
Question 3
Which options describe why a cultural institution might facilitate an ethical co-creation project?
Choose as many as apply
1 point
- To obtain free or cheap labour
- To build an audience
- To generate a sense of belonging to the organisation
- To obtain participant data to sell
- To facilitate rich discussions
4.
Question 4
Work within social media is often conceived of as precarious labour. Some of the reasons for this are:
1 point
- It is outside the protection of institutions
- A dichotomy is set up between raw (amateur) inspiration and established (professional) talent
- Creative work conditions have been made volatile, dynamic and high-risk
- The crucial skills required are only vaguely defined
- It is highly competitive
5.
Question 5
How
can we protect the content that we produce online from being stolen by others?
1 point
It is not possible to protect online content
Place a Creative Commons license on it
Provide people with the option to use it but ask them to acknowledge you as the original content creator
All of the above
6.
Question 6
Why
should we be wary of performing routine tasks on social media?
1 point
Because we might contract a repetitive strain injury
Someone else is likely to be making money off our work
They will help Google digitise its entire back catalogue of books
It is unlikely we will obtain employment from contributory social media tasks
7.
Question 7
Large
organisations are very concerned with social media conversations that might
benefit their general operations. Why?
1 point
Social media provides a direct line of communication between the organisation and its audience/users
Social media provides useful insights into the organisation’s stakeholders
Social media is useful for broad communication processes
Social media is good for targeted conversations
8.
Question 8
Does
social media provide a good source of quality content for larger professionals
projects?
1 point
Yes, it’s excellent and cheap content
Yes, it’s a rich source of content that is highly diverse
Yes, but only when combined with professional expertise
No, social media content is usually low in quality and not suitable for any sort of
professional project
Week- 4
Social Media Data Analytics
1.
Question 1
Which of the following social media campaign tasks is NOT helped by data analytics?
1 point
Gaining insights into the audience you are communicating with
Automating the social media campaign
Understanding how the campaign aligns with similar campaigns
Understanding when, how and with whom the campaign should be communicating
2.
Question 2
When integrating data analytics into a social media campaign, a strategist will engage which method?
1 point
Focus grops
Iterative research design
Participant interviews
Ethnography
3.
Question 3
What are network visualisation graphs NOT able to do?
1 point
Highlight where to spend money on boosting posts and updates
Identify key themes and users within the communication networks
Highlight online communities
Highlight influential, or well-connected users within the network
4.
Question 4
In
an iterative research design, what are the four significant stages a strategist
will engage?
1 point
Research, Requirements, Design, Evaluation
Research, Requirements,
Development, Evaluation
Research, Development, Design,
Implementation
Research,
Design, Requirements, application
5.
Question 5
Are
quantitative analytics useful to tell us everything about a social media
campaign?
1 point
Yes, but they also need to be combined with qualitative observations of how the social media space works
Yes, they provide a complete overview of how users engage with the campaign
Yes, they enable us to sort users
into categories such as consumers and citizens
No, social media data analytics do not tell us the entire story of social media
campaigns
6.
Question 6
Data
analytics enable us to operate an effective social media campaign when…
1 point
They are used in conjunction with empirical evidence of the environments in which they operate
We have no idea of where to start a campaign
We are located in a different part
of the globe and running the campaign remotely
The community manager has been
asked by his or her employer to run a report that shows the return on
investment of their social media spend
7.
Question 7
Do I
need to rely on expensive social media data gathering tools to provide data analytics?
1 point
Yes, these are the best
way to tell the story
Yes, all other forms of data
reporting are typically false
No, there are a host of free tools that can provide a suitable overview of your
performance
No, I can always join a LinkedIn
group and converse with the professional analytics people to understand my
campaign better
8.
Question 8
The
data analytics are telling me to spend more money to increase my potential
reach. What should I do?
1 point
Spend
more money if it will actually increase the potential reach of your campaign
Understand why I might
want to expand my campaign to additional audience members
Critically examine the
analytics and assess whether spending more will help me or the platform
provider
All of the above
Peer-graded Assignment: Develop a strategy from social media analytics
Week- 5
Social media ethics
1.
Question 1
What are some of the key differences between the ethical considerations around social media compared to other forms of research?
Choose as many as apply
1 point
Privacy is more complex to ensure because social media is built around networks
It is possible for researchers to present fictional identities to extract the information they need
The safety of participants is more difficult to ensure
The activities that the participants undertake as part of the research are often public
Users may not be aware that the terms and conditions of using the social media platform give permission for their data to be used in a research project.
2.
Question 2
According to Gerard Goggin, social media has been a good thing for people with disabilities because:
Choose as many as apply
1 point
It has made people reconsider the design of communication technologies
It has enabled marginalised groups to have a ‘voice’ and participate in larger societal conversations
Journalists are writing stories on disability and raising awareness
Content developers are creating content that is accessible for all users
3.
Question 3
Some of the ethical issues around posting a picture of an ultrasound on social media are:
Choose as many as apply
1 point
The person did not provide consent
Data from the ultrasound image can be mined
An identity is being constructed for the person
In many cases the post will be available in perpetuity
4.
Question 4
What
are the broad international ethic guides available to us as social media
professionals?
1 point
The British psychology
social media guidelines
The Association of Internet
Research Ethical Statement
Your
country’s national statement on human ethics
All of the above
5.
Question 5
Why
are university ethics so closely related to social media ethics?
1 point
Because they are there to ensure people come to no harm when interacting with other humans
They both use humans as a central
body through which communication is transmitted
Ethics is the same as community
guidelines for social media use
They are not related at all
6.
Question 6
How
can we create social media for people with disabilities?
1 point
By designing good social
media as it is not only good for people with disabilities, but it is better for all
people
By following examples of good content production that have already been done
By incorporating large text and enhanced sound into the content that is produced for social media
All of the above
7.
Question 7
What
are some of the ethical social media issues that we may not think of as users?
1 point
Engaging with contentious issues such as extremism may result in our identities being broadly swept up into surveillance processes
Having our name associated with celebrities
Having our online identity
associated with random online communities
Being a social media user that
fails to have a large number of followers
8.
Question 8
As
social media users, our data is being:
1 point
sold to marketing and sales people
collected by national surveillance programs
collected by researchers to examine broader cultural phenomena
All of the above
