From Brand to Image Creating High Impact Campaigns That Tell Brand Stories Answer. In this post you will get Quiz & Assignment Answer Of From Brand to Image
From Brand to Image Creating High Impact Campaigns That Tell Brand Stories
Offered By ”IE Business School”
Week- 1
Let’s Talk About Some Images
1.
Question 1
What kind of lens do you suppose was used in this photo?
1 point
- wide angle
- ¨normal¨ or 50mm lens
- long or telefoto lens
2.
Question 2
Identify the stylistic element of photography that is dominant in this photo:
1 point
- patterns
- lines
- shapes
- texture
3.
Question 3
Identify the stylistic element of photography that is dominant in this photo:
1 point
- patterns
- shapes
- lines
- texture
4.
Question 4
Identify the stylistic element of photography that is dominant in this photo:
1 point
- patterns
- lines
- shapes
- texture
5.
Question 5
Identify the stylistic element of photography that is dominant in this photo:
1 point
- rule of thirds
- symmetry
- color
- cold light
6.
Question 6
Identify the stylistic element of photography that is dominant in this photo:
1 point
- rule of thirds
- soft light
- symmetry
- hard light
7.
Question 7
Identify the stylistic element of photography that is dominant in this photo:
1 point
- hard light
- soft light
- cool light
- warm light
8.
Question 8
1 point
- rule of thirds
- soft light
- hard light
- cold light
week- 2
Testing Your Skills
1.
Question 1
What is meant by ¨Brand Personality¨?
1 point
A famous person or celebrity who represents the Brand.
The traits of the Brand if you imaged it as a person.
The colors that the Brand uses.
The logo of the Brand.
2.
Question 2
Why do we create Brand Personality statements and traits?
1 point
To help us better understand what the essential elements of the Brand are.
To convince the client that we know what we are talking about.
To ensure that we don’t copy any other Brand’s ideas.
3.
Question 3
What is the best way to phrase your Brand Personality Trait Description?
1 point
In the third person, for example, ¨The Brand is very rebellious.¨
In the first person, for example, ¨I am very rebellious.¨
Or, for example, ¨You are very rebellious.¨
4.
Question 4
What can you use as inspiration for discovering Brand Personality Traits?
1 point
Past campaigns by the competition.
Characteristics of your favorite celebrity.
Any information you can gather about the Brand.
All of the above.
5.
Question 5
What is a Brand Positioning Statement?
1 point
A statement that the Brand makes to the press about its new activities.
A Statement created by the Brand and its agency which defines what makes the Brand unique.
A Statement which defines the countries in which the Brand is active.
6.
Question 6
Why is it important to identify Brand Values?
1 point
There’s a lot of false advertising out there, so we need to know that your Brand doesn’t engage in that.
We need to know the Brand Value, or how much the company is worth, to decide if we want to work with them or not.
Values define a Brand as much as its products, and Values connect to customers and clients at a deeper level.
7.
Question 7
Mindmapping is a __________________________ technique?
1 point
psychological analysis
pointless
medical
brainstorming
navigational
week- 3
Test Your Skills
1.
Question 1
Based upon the videos in this week, what is meant by the term ¨Creative Advertising Concepts¨?
1 point
Ads which use clever but simple ideas to communicate what makes a Brand unique.
Concepts which go beyond simply placing the product on the page.
Campaigns which use tools like comparison, analogy, reference and emotional impact to stimulate the viewer.
Concepts which make the viewer think a little, or a lot.
All of the above.
2.
Question 2
Mindmapping is a ___________________ technique.
1 point
psychological analysis
medical
brainstorming
navigational
3.
Question 3
In the videos this week, we learned to use the technique of playing word associations for what purpose?
1 point
When we want to come up with a new name for the company.
When we are thinking of Brand Personality Traits or Creative Concepts.
When we are trying to think of hashtags for a new viral campaign.
When we want to convince our client to accept a challenging idea.
4.
Question 4
True or False? Your campaign Concepts do not necessarily need to be linked to the Brand.
1 point
True
False
5.
Question 5
In the ad that you see featured here, how would you best describe the main concept?
1 point
Progress is the opposite of Madness.
Progress divided by Madness equals a challenge.
To make Progress, you have to take risks and be a little ¨mad.¨
Week- 4
Test Your Skills
1.
Question 1
The purpose of creating a Production Brief is:
1 point
To show to the client yo can execute the project.
To properly budget the project you are proposing.
To communicate the execution of the project to your production team.
All of the above.
2.
Question 2
Of the following, which one is usually NOT included in a Production Brief?
1 point
Mood Board
Names of every member of the production crew.
Makeup and hair options
talent
3.
Question 3
True or false? Branding is only communicated through the final retouching of an image, and not in things like the styling, hair and makeup or set design.
1 point
True
False
4.
Question 4
What does ¨look and feel¨ refer to?
1 point
The focus on the eyes of the model.
The colors, tones, lighting, emotions and style of an image or campaign.
A campaign which asks customers to see and then touch something.
None of the above.
5.
Question 5
What is the ¨stylist¨responsible for?
1 point
Selection of the clothing, accessories, and other physical elements of the shoot.
Creating the hair and makeup for the models or actors.
Retouching of the photos in post-production.
None of the above.
Peer-graded Assignment: The Campaign Challenge: Creative Pitch
Week- 5
1. From Brand to Image
1.
Question 1
What’s the main reason for doing a creative pitch?
1 point
a) Setting the basic creative ideas for the brand.
b) Building a deep relationship with the client.
c) Brainstorm about the brand identity.
2.
Question 2
What is a brand positioning statement?
1 point
a) The claim used in the advertisements of a brand.
b) A message that the brand transmits to the media in order to define its positioning.
c) A statement created by the brand that defines what makes the brand unique.
3.
Question 3
What are the main elements to consider for developing a creative concept for a client?
1 point
a) Who are the main competitors and their positioning.
b) What is its problem and the possible solution.
c) What are the needs and expectations of its audience.
4.
Question 4
Which are the elements included on a mood board?
1 point
a) The emotional reactions you want to produce on your audience.
b) The images used as a reference for the creative process of developing a campaign.
c) The functions of the different members who will work on the production of the campaign.
5.
Question 5
What does “look and feel” refer to?
1 point
a) The focus on the eyes of the model.
b) The colors, tones, lighting, emotions, and style of an image or campaign.
c) A campaign which asks customers to see and then touch something.
Peer-graded Assignment: From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
