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Marketing Mix Fundamentals Quiz

Marketing Mix Fundamentals Quiz Answer. In this post you will get Quiz Answer Of Marketing Mix Fundamentals

 

Marketing Mix Fundamentals Quiz

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Week- 1

Graded Quiz

 

1.
Question 1
Danone was producing 33 different flavours of Activia. After some time they decided to introduce a new
flavour to the yogurts family. From a product policy viewpoint, this was a:

(https://www.alimentasonrisas.es/es/marcas/lacteos/yogur/activia)

1 point

  • brand extension
  • product line extension
  • multibrand strategy
  • new brand strategy

2.
Question 2
The French company Bic, founded in1945, originally
produced ballpoint pens, and later on they added to the Bic products family
items such as disposable lighters (1973) and razors. From a product policy
viewpoint, this was a:

1 point

  • Product line extension
  • Multibrand strategy
  • Brand extension
  • New brand strategy

3.
Question 3
The Spanish group Inditex
originally launched the Zara brand in 1975. From a point of view of the Ansoff matrix, opening
more stores of Zara in Spain would be:

1 point

  • Diversification Strategy
  • New Product Development Strategy
  • New Market Development Strategy
  • Market Penetration Strategy

4.
Question 4
As time passed by, the Inditex group launched different brands in Spain, such as Pull & Bear (1991), Massimo Dutti, Bershka (1998), Stradivarius, Oysho (2001), Zara Home (2003), y Uterqüe (2008).

From a point of view of the Ansoff matrix, this process would be considered as:

 

1 point

  • Diversification Strategy
  • New Market Development Strategy
  • Market Penetration Strategy
  • New Product Development Strategy

5.
Question 5
Mr. Isak Andic, the owner of Mango, has established a subsidiary named Punta Na, whose main purpose is to buy premium commercial space, which is normally leased to Mango stores.

From a point of view of the Ansoff matrix, this process would be considered as:

1 point

  • New Product Development Strategy
  • Diversification Strategy
  • Market Penetration Strategy
  • New Market Development Strategy

6.
Question 6
In 2016, product categories such
as printed newspapers, hats and fixed telecommunications are in phase of:

1 point

  • Introduction
  • Maturity
  • Decline
  • Growth

7.
Question 7
“Cash-cow products” are products
with:

1 point

  • Big market share, low market growth rate
  • Small market share, low market growth rate
  • Big market share, high market growth rate
  • Small market share, high market growth rate

8.
Question 8
ALL “dog
products” should ALWAYS be killed.

1 point

  • False
  • True

9.
Question 9
“Star Products”:

1 point

  • Don´t require funds to grow
  • Don´t generate funds
  • Generate more funds than those they require to grow
  • Generate funds but still require funds to continue its expansion

 

 

Week- 2

Graded Quiz

 

1.
Question 1
Read the following statements and decide which
alternative is correct:

1 point

None of them

Dynamic pricing is the best way to define prices

Auctions are the best way to define prices

Both previous alternatives (a+b)

2.
Question 2
Prices of a certain product go up
when:

1 point

Both of the alternatives

Demand increases

Supply decreases

None of the alternatives

3.
Question 3
The best way to maximize income
in a product with an elastic demand curve is by:

1 point

None of them

It cannot be defined.

Decreasing prices

Increasing prices

4.
Question 4
Decreasing
prices of a product with inelastic demand curve allows to:

1 point

Increase income

Increase quantity of products sold

Increase market share

Increase profits

5.
Question 5
The
“ceiling” for a price is given by:

1 point

The government and other regulators

The value generated to the customer

The competitors

All of them

6.
Question 6
Which of the following statement
(or statements) about “Cost based pricing” is (are) not true:

1 point

Cost based pricing is called a “top-down” approach

None of them are true

The margins are calculated as a % of the production costs or the sales price

Cost-based pricing is the easiest way to calculate a price

7.
Question 7
Among the three “general pricing approaches”, the best method to define a price is:

1 point

None of the above

Competitors´parity pricing

Cost-based pricing

Value to the customer pricing

 

 

 

Week- 3

Graded Quiz

 

1.
Question 1

 

Which channel functions
help to fulfill the Completed transactions?

1 point

Information

Financing

Risk Taking

Physical Distribution

2.
Question 2

Please select the key
factors in Channel Management.

1 point

Select

Update

Train and Motivate

Evaluate

3.
Question 3

Which parts of the
definition describes Trade Marketing?

1 point

Increment the offer form the manufacturer

Share costs among players

Strategic Alliance

Develop Joint Activities

4.
Question 4

Which are the main
components of a Retail Strategy?

1 point

Target Market and Format/Marketing Mix only.

Target Market and Format/Marketing Mix and Sustainable Competitive Advantage

Target Market and Sustainable Competitive Advantage only.

None of them

5.
Question 5
Which is the entry strategy McDonald’s uses?

1 point

Direct Investment

Joint Venture

Franchise

6.
Question 6
Which of the following could we classify the website and service Booking.com?

1 point

Pure Click

Brick & Click

 

 

 

Week- 4

Graded Quiz

 

1.
Question 1
Which of the following are Marketing Communication Functions?

1 point

They can inform or show customers how
and why a market offering is used.

Can contribute to brand profitability.

Could be and incentive or reward for
trial or usage.

Allows companies to link their brands to other people, place, events,
brands, experiences, feelings and things.

2.
Question 2

Which are the main
objectives of Effective Communication?

1 point

Category sales

Brand awareness

Brand attitude

Brand purchase intention

3.
Question 3

 

Which of the following
models is not a Promotion Budget Method?

1 point

Affordable Method

Customer based method

Objective-and-task method

Payback period

4.
Question 4

 

Which of the following is NOT a major decision for a company in deciding using Sales Promotion?

1 point

Establish its objectives

Select the tools

Attractive creativity for consumer

Evaluate the results

5.
Question 5

 

Which are the main benefits of Direct Marketing?

1 point

Make marketer’s offer and strategy visible to customers and competitors.

Reach prospects at the right moment and be read by more interested prospects.

Test alternative media and messages to find the most cost-effective or efficient approach.

Can measure responses to their campaigns to gauge which have been the
most profitable.

6.
Question 6
Which 3 of the following are NOT Mass Communications Media?

1 point

Direct Marketing

Sales Force

Interactive marketing

Public Relations and Publicity

7.
Question 7
Which of the following is not a Sales Force Management Issue?

1 point

Sales Force Size

Informal Feedback

Training and Supervising sales representatives

Motivating Sales Representatives

 

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